What do you look for when you shop for a watch?
For myself, I don’t. I have something of a phobia of clocks and watches, and anything that reminds me that time is ticking by. It drives me insane, like Captain Hook (or was he more afraid of the crocodile?).
In any event, while I don’t wear a watch, I have shopped for plenty of watches in my time for friends and family, and I’m often struck by how inordinately expensive they can be, especially when you consider that your phone will happily tell you the time for no cost at all (and without that awful ticking sound). There seems to be a disconnect between quality, price and design where watches are concerned, with consumers rarely able to find a watch that ticks all three boxes.
Canberra Grammar student Riley Tanton clearly thought so himself when he established his company Millennial Watches. At just 17 years of age, Tanton has not only built his business from the ground up, but he has done so by creating a line of beautifully styled high-quality watches which he sells for just $59.70 AUD. What’s more,Tanton donates a percentage from the sale of every watch to charity. (more…)