The idea of incorporating sportswear into every-day outfits is nothing new, and it isn’t even something that I would necessarily champion as it tends to look a bit under-dressed. However, there is no denying that fashion has been enjoying a resurgence of interest in the use of sportswear to make a fashion statement, and I’ll easily admit that I am a huge fan of it when it is done right. My key piece of advice when transitioning sportswear into your everyday wardrobe and outfits is that basic is best. You might be a passionate supporter of a particular sporting team, but that ratty gurnsey that you have had for six years will never be chic. No matter how popular Sportsluxe or Normcore get, their success is about the sports shilouette, not the teams or the activities themselves. Finding sportswear inspired pieces in basic, unbranded designs is the key to successfully introducing a sporty vibe to your regular wardrobe. This is much easier done these days, with labels producing ranges of basics with a sporty feel which can be dressed up or down with very little effort and maximum style pay-off.
For example, in today’s daily outfit, I’ve gone fore a dressed-down sportswear look, by incorporating a waterproof windcheater, and I’m quite happy with the look. I wore:
navy polyester ‘science’ windcheater – H&M Sport, Helsinki
dirty-navy cotton scoop-neck t-shirt – Selected/Homme
black leather belt – repurposed
thoroughly distressed raw ‘ARC’ denim jeams – G-Star
sea-blue leather Chelsea boots – Squire